TCL phone commercial
Chinese-language vertical spot: a working parent, a graduate, and a phone that keeps them in touch after she moves away.
Deliverable: finished vertical commercial.
01
Work
Three projects we can describe from finished work. No invented metrics. The capabilities deck has the longer breakdowns.
Short film
Next Stop Paris
Romantic-comedy short. Live-action actors placed in AI worlds with directable cameras, relighting, and consistent sets.
Deliverable: hybrid live-action and generative picture.
Production service
Plain Clothes
Official Sundance selection. We were the production service, using machine learning to alter archival footage.
Deliverable: ML picture passes on archival footage.
02
About NXSW
Story first, tech second. Writers, directors, and actors stay in the work. Generative tools, traditional VFX, and live action share one pipeline, including a Hollywood short-film incubator delivered as 4K DCP and a public LED installation.
The pipelines are built by running them on spots, shorts, and narrative for an audience.
Formats. 4K HDR and theatrical 4K DCP, plus streaming, mobile and vertical, digital, and experiential.
Method. Proprietary technology: 3D driving AI, live action driving latent models, generative assets into traditional VFX.
03
How we work
A commercial path from inquiry to picture. You hold the story. We hold the pipeline.
- 01
Contact
You share the story, format, references, timeline, and budget band.
We answer with a practical next step.
- 02
Pipeline / production
You stay with performance, approvals, and what the picture has to do.
We run hybrid and generative VFX: live action, 3D, and generative passes on one directable pipeline.
- 03
Review
You call the look, continuity, and what stays in the work.
We turn notes into directed passes. The pipeline is meant to be steered, not wrestled.
- 04
Delivery
You take finished picture into the campaign, cut, or release.
We deliver the format in the inquiry, including 4K HDR: spot, episodic, vertical, theatrical, or experiential.
04
Services
Hybrid + Generative VFX
Shots where 3D, live action, and generative models share one pipeline: 3D driving AI, live action driving latent, and generative assets into comp, finished to a delivery spec.
Advertising + Marketing
Campaign films and spots for brands. The vertical TCL mobile commercial is the named example: a complete story, not a style frame.
Microdramas
Short serialized episodes, cut for a phone. Each chapter is finished picture: live action, generative worlds, and hybrid VFX on the same pipeline as the longer work.
Full Service Production
A crew that can take a spot or short from inquiry through picture. A fast turn when the idea is ready, or a longer build when it needs one.
05
Who it’s for
A fit
- Brands, agencies, and entertainment teams hiring finished picture.
- Commercial timelines and a real project budget, including a rough band.
- Spots, film or episodic, generative and hybrid VFX, microdramas, or full production.
When you are ready
- A short inquiry is enough, even if the idea is still taking shape.
- A timeline and a budget range help. A rough band is fine.
- We are here for finished picture, and glad to talk once a production is in view.
06
Start a project
Send an inquiry
A few lines on the project is enough.