Brands, agencies, and entertainment teams

Commercial AI film & hybrid VFX

Start a project brief
Watch Showreel

Tell us about the project. We reply with fit and next steps.

01

About NXSW

NXSW is hired for commercial AI film and hybrid VFX. We build pipelines by using them on real storytelling: spots, shorts, and narrative for audiences, not as tech demos or concept trailers.

Story first, tech second. Writers, directors, and actors stay in the work. Generative tools, traditional VFX, and live action share one pipeline, including a Hollywood short-film incubator delivered as 4K DCP and a public LED installation.

View Capabilities Deck

Formats. Theatrical 4K DCP, streaming, mobile and vertical, digital, experiential.

Method. 3D driving AI, live action driving latent models, generative assets into traditional VFX.

Hire. Brands, agencies, and entertainment teams with a production to ship.

02

How we work

A commercial path from brief to picture. You hold the story. We hold the pipeline.

  1. 01

    Brief

    You share the story, format, references, timeline, and budget band.

    We reply with fit and a practical next step. No pitch deck required to start.

  2. 02

    Pipeline / production

    You stay with performance, approvals, and what the picture has to do.

    We run hybrid and generative VFX: live action, 3D, and generative passes on one directable pipeline.

  3. 03

    Review

    You call the look, continuity, and what stays in the work.

    We turn notes into directed passes. The pipeline is meant to be steered, not wrestled.

  4. 04

    Delivery

    You take finished picture into the campaign, cut, or release.

    We deliver the format in the brief: spot, episodic, vertical, theatrical, or experiential.

03

Who it’s for

A fit

  • Brands, agencies, and entertainment teams hiring finished picture.
  • Commercial timelines and a real project budget, including a rough band.
  • Spots, film or episodic, generative and hybrid VFX, previs, or full production.

When you are ready

  • A short brief is enough, even if the idea is still taking shape.
  • A timeline and a budget range help. A rough band is fine.
  • We are here for finished picture, and glad to talk once a production is in view.
04

Work & services

Three projects we can describe from finished work. No invented metrics. The capabilities deck has the longer breakdowns.

TCL phone commercial

Chinese-language vertical spot: a working parent, a graduate, and a phone that keeps them in touch after she moves away.

Deliverable: finished vertical commercial.

Short film

Next Stop Paris

Romantic-comedy short. Live-action actors placed in AI worlds with directable cameras, relighting, and consistent sets.

Deliverable: hybrid live-action and generative picture.

Production service

Plain Clothes

Official Sundance selection. We were the production service, using machine learning to alter archival footage.

Deliverable: ML picture passes on archival footage.

Watch Showreel Capabilities deck (PDF)

Hybrid + Generative VFX

Shots where 3D, live action, and generative models share one pipeline: 3D driving AI, live action driving latent, and generative assets into comp, finished to a delivery spec.

Advertising + Marketing

Campaign films and spots for brands. The vertical TCL mobile commercial is the named example: a complete story, not a style frame.

Visualization

Boards, previs, techvis, and look development so a production can lock story and method before the expensive days. Includes paint-overs, color scripts, and video boards.

Full Service Production

A crew that can take a spot or short from brief through picture. A fast turn when the idea is ready, or a longer build when it needs one.

05

Start a project

Send a brief

Tell us the story, the format, the timeline, and a budget band. We read every brief and reply with whether we are a fit and what the next step is.

  • Commercial timelines and real project budgets.
  • Spots, film and episodic, generative VFX, previs, or full production.
  • A rough band is enough. This is for fit, not a quote.

Read the capabilities deck before you write, if that helps.